Tattoodo raises $5M, aims to become a profitable marketplace for tattoos.

Tattoodo, a Copenhagen, Denmark-based company operating a markeplace for tattoos, closed a DKK 31M ($4.9M) investment round.

The money, which comes at a DKK 234M ($37M) valuation, was provided by new and existing shareholders, including Christian Stadil, Daniel Agger, Jan Bech Andersen, Bjarke Ingels, Nikolaj Coster-Waldau and venture capital fund Nordic Eye.

Tattoodo, founded in 2012 by Mik Thobo-Carlsen and Johan Plenge together with the American tattoo artist Ami James, aims to become a one stop shop for the tattoo industry. The site uses content and visuals, with a special focus on newbies, and provides a marketplace for tattoo artists which receive instant feedback and gigs for the drawings they submit online.

The company is yet to become profitable, with losses mounting for the past years - DKK 17.6M ($2.8M) in 2016 and DKK 10.9M ($1.8M) in 2015.

Prior to this transaction, Tattoodo raised almost $14M in equity investment.