Threedium in a $2.1M investment deal backed by angel investors.

Threedium, a London, UK-based building 3D and Augmented Reality (AR) tools for brands and advertising purposes, raised $2.1m in pre-series A funding.

The money was raised from EdenBase and Frederic Larmuseau, joined by Richard Fourie, Davide Scafuro, Martijn Kinnegim, Richard Walker, Godfried Kinnegim, and Bas Van Exel. Other contributors incldue existing shareholders Seedrs, Simone Canclini, and Collider Investors.

Proceeds will be used to accelerate the development of its 3D engine.

Threedium, founded in 2017 by CEO Mike Charalambous, provides a low code, no code 3D engine to allow anyone to build immersive 3D and AR experiences and distribute them across omnichannel, display ad networks, eCommerce websites, and virtual stores. Users include global brands Adidas, Bulgari, Diageo, Dior & FARFETCH. Threedium supported ASICS in the launch of the first NFT drop for a global sportswear brand and was recently selected as the exclusive Amazon Advertising tech provider for 3D display ads.

Threedium also announced a partnership with Arcadier Group, one of the world’s fastest-growing online marketplace builders to enhance the customer experiences for their marketplace using 3D and AR technology. In addition, the company has built and launched a rest API that allows full scalability of the platform architecture and the ability for brands to upload and publish hundreds of 3D models simultaneously at speed.