Tobii acquires British Smartbox Assistive Technology for $14M, strengthens its sales channels in UK.

Tobii, a Stockholm, Sweden-based company providing eye-tracking technology, announced the acquisition of the UK-based company Smartbox Assistive Technology Ltd.

The transaction was made for GBP 11M in cash for 100% of the shares, through Tobii’s largest business unit Tobii Dynavox. Tobii Dynavox will further consolidate its market leading position and strengthen its sales channels in key geographical markets. Smartbox will be fully integrated into Tobii Dynavox.

Smartbox Assistive Technology Ltd, up until now owned by Paul Hawes and family who founded the business, with main offices in Malvern and Bristol, United Kingdom, employs about 70 people. Net sales in 2017 were GBP 9,3 million, corresponding to approximately SEK 110 million. Profit margin is in line with that of Tobii Dynavox.

Earlier in 2018, Tobii purchased another of its UK-based reseller, Acuity for an undisclosed amount.