Traede raises more money for augmenting its B2B sales system for brands.

Traede, a Copenhagen, Denmark-based company providing a SAAS solution augmenting online b2b sales, raised a new investment funding.

The money comes from Pre-SEED Ventures (through Henrik Theilbjørn), Stairways, Simon Stampe (through his company Stampe+Stampe) and Henrik Lottrup (through HWL Holding).

Traede, founded in 2014 by Christopher Heilmann and Esben Petersen, developed a software solution that aims to augment the B2B sales of retail companies.

Prior to this transaction, Traede raised around $800k from investors including SEED Capital and Stairways.