Treedom raised €10 million in an investment round backed by Nico Rosberg and Giorgio Chiellini

Treedom, a Firenze, Italy-based investment company dedicated to tree-planting and reforestation efforts worldwide, announced closing a €10 million ($11.8M) investment round.

The money was raised from Exor N.V., DVR Capital and the global platform Ourcrowd, as well as Luigi de Vecchi, Andrea Guerra, Giovanni Moratti, Allegra, Alessia Antinori, Pietro Valsecchi, Formula 1 world champion Nico Rosberg and the captain of the Italian national football team Giorgio Chiellini, joined by the Pedersoli studio.

Treedom, founded in 2010 by CEO Federico Garcea, is the world’s first online agroforestry project funding platform, designed to benefit the environment and the communities involved in its projects. This innovative business model offers local farmers the training and tools they need to learn to care for trees and enables anyone who wishes to take part in such environmentally responsible projects. Individuals and companies can purchase trees on Treedom’s website using a transparent, reliable platform and then follow their stories online.

Treedom previously raised €3 million by Banca Generali through its 8A+ Real Innovation fund.