UsedBy is the new name of Net-A-Porter and gets investment from Amanda Schulman and Hannah Widell.
Usedby is the new name of Net-A-Porter, a Stockholm, Sweden-based market place for second hand fashion. On the name changing occasion, the company also announced that Amanda Schulman and Hannah Widell bought a third of the company through Perfect Day Media. The financial details remained undisclosed.
Usedby, led by CEO and founder Elin Ryer, has developed a marketplace for second hand fashion products. On the same occasion, the company announced launching two more categories, namely Home and Baby & Child.




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