Verto Analytics Raises $16.1M Funding

Verto Analytics, an Espoo, Finland-based single-source audience measurement company, announced a $16.1 million USD Series B funding round led by EQT Ventures.

Series A leads, Conor Venture Partners and Open Ocean Capital, along with new investors, Vision+ (Tero Ojanperä), Finnish Industry Investment, and additional angel investors also participated in the Series B round, bringing the total capital raised to date to $23.9 million USD.

Verto will leverage the new funds to scale its services globally within the digital media, mobile app and gaming, adtech and Internet sectors and expand its global operations. Verto Analytics also announced the appointment of Ben Feder as Chairman of the Board, and Henrik Landgren of EQT Ventures as a new board member.

Verto Analytics, launched in 2013 and led by CEO  Hannu Verkasalo, provides single-source audience measurement solutions for monitoring the complex behavior of today's consumer on every device, app and platform they use throughout the day. Verto's services include Verto Content Watch, Verto Device Watch and Verto App Watch, which are all focused on cross-device digital media properties and publishers, digital devices and platforms, and mobile apps. Current customers include industry giants Microsoft, EA, Cisco and Yahoo, multi-screen video advertising company, YuMe, and one of the largest social media companies in the world, amongst others.