Verto Analytics secured $13.4 million in a investment round led by Conor Venture Partners, Open Ocean Capital, and Finnish Industry Investment

Finland Investments 11 July 2018
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Verto Analytics, an Espoo, Finland and New York, USA-based company providing consumer-centric audience measurement, announced that it has secured $13.4 million in a growth-financing round.

The backers were led by Conor Venture Partners, Open Ocean Capital, and Finnish Industry Investment with participation from Steve Farella, Chairman of MDC Media and Steve Marshall, CEO and Founder of Invision. The round investors also include notable industry executives such as Ben Feder, Head of investments for Tencent and previously CEO of Take Two Interactive, and Tom Glocer, Board member of Morgan Stanley and former CEO of Thomson Reuters. In this round Verto also welcomed venture investments from a variety of pre-IPO and growth stage venture funds in Finland, where Verto is headquartered, and the U.S., where Verto maintains its commercial hubs in San Francisco, Seattle, Cincinnati, and New York City.

Verto Analytics, founded in 2013 by CEO Hannu Verkasalo, developed a media measurement platform that offers a holistic view of the consumer — their behavior along with demographics, lifestyles, attitudes, and interests. Verto owns and operates a single-source, passively metered panel that gives us the power to measure behavioral changes over time across all media — second by second.

The new round of funding will accelerate Verto’s growth and extend commercial operations in key markets, including in the U.S. The company has grown its customer base by a factor of four, and doubled annual revenues every year since 2015.

Priro to this investment round, Verto Analytics raised about $24M.