Viabill secured €9m in Series A from German fund E.Ventures and French BlackFin Tech.

Viabill, an Aarhus, Denmark-based company providing consumer finance services, announced that it secured €9M ($10.1M) in series A investment round.

The backers include E.Ventures and BlackfinTech and financing will be used to fuel up for global expansion, which started with Norway in 2018 and the US in January 2019

Viabill, founded in 2010 by CEO Jan Lytje-Hansen, provides an alternative payment method that increases e-merchants’ average basket and conversion rates.  The company enables merchants to offer their customers a ‘try-before-you-buy’ (aka buy-now-pay-later) solution seamlessly embedded in their checkout process. By choosing Viabill, customers can order a product, receive it at home and try it before choosing whether or not to keep it. If they decide to keep it, Viabill enables customers to pay up in one go within 30 days after the purchase or to pay in monthly instalments shaped as a Spotify or Netflix subscription fee.