Wayflyer secured $10.2 million from QED Investors, Middlegame Ventures, Speedinvest and FGFE.

Wayflyer, a London, UK-based provider of loans against ecommerce revenues, announced that it raised a $10.2 million capita investment round.

The money was raised from investors led by QED Investors with participation from Middlegame Ventures and co-investors Speedinvest and FinTech Investment Vehicle FGFE.

The proceeds will be used to grow globally and further develop its proprietary technology.

Wayflyer, founded by CEO Aidan Corbett, works with DTC brands in order to help them get the funding & marketing insights they need to grow faster. The company provides eCommerce stores worldwide with non-dilutive, unsecured capital that allows the flexibility to secure advertising space and inventory. Its analytics platform analyzes marketing performance on a daily basis, providing stores with analytics and tangible, granular recommendations designed to improve performance.