Whisbi announced €5 million in debt and equity financing from investors led by Columbia Lake Partners

Whisbi, a Barcelona, Spain-based developer of software solutions and a conversational sales & marketing platform for enterprises, announces today that it has raised €5M ($5.7M)

The investment round was led by Columbia Lake Partners, a growth loans fund backed by a knowledgeable group of investors, including partners at Bessemer Venture Partners, and also supported by existing investors Active Venture Partners and Bertelsmann Digital Media Investments (BDMI).

The round is a combination of equity and debt financing.

The investment – which brings the total raised by Whisbi to €11.5M – will be used to rapidly scale all sides of the business. The company will hire more software engineers, product owners, sales reps, customer success, and support to its team, as well as expand globally with offices in key countries in 2019.

Whisbi, launched in 2014 by CEO Alex Bisbe and CTO Jose Luis Cantero, partnered with many major Automotive and Telecommunication brands, globally. The company is also focused on growing its customer base in other industries, such as Travel and Banking & Insurance. Whisbi clients include Verizon, Vodafone, Orange, A1, Toyota, Hyundai, and Volkswagen Group, just to name a few.