zeotap announced an $11 million extension to its Series C round backed by Liberty Global Ventures and Richard Pennycook.

zeotap, a Berlin, Germany-based developer of a a customer identity platform-based business, announced a $11 million extension to its series C capital funding round.

The money was raised from the American telecom provider Liberty Global, through its VC arm, and Richard Pennycook CBE (former CEO of the Co-operative Group). This the second extension of the series C, after an initial one announced in 2020, an $18.5 million contribution made by US investors SIgnalFire. The original series C was closed in the summer of 2020 at $42 million, backed by a range of investors including Neue Capital, Kathaka, MathCapital, TTCER Partners, New Science Ventures, Iris Capital, Singtel Innov8, Capnamic Ventures, Ioniq, Coparion, Here Global.

Zeotap, founded in 2014 by CEO Daniel Heer and Projjol Banerjea, developed a software platform - a Customer Intelligence Platform (CIP) -  helping brands and marketers to analyze customer data to better understand their behaviors. The platform is built around a company’s own (first-party) data that combines this with other data sources to create more complete pictures of users and what they do. Customers include Virgin Media, DER Touristik, and Nestlé.