Ad-Lib.io to expand its series A with $6M more.

Ad-Lib.io, a London, UK-based developed of a Creative Management Platform for marketers, announced the successful close of an add-on $6 million Series A financing round.

The money was securd from existing shareholder Fog City Capital.

The new funds will be used to accelerate the company’s platform and global expansion.

Ad-Lib, founded in 2017 by CEO Oli Marlow Thomas, developed a product called Creative Management Platform which connects creative and media workflows using intelligent automation that makes it easy to produce and optimize relevant ad creative across all digital channels. Ad-Lib.io brings DCO, CMP and creative analytics technology together in a single omni-channel platform and works with 10 of the top 30 global advertisers. Benefits include ads that are 60% more cost-efficient to produce, campaigns that are 80% faster to launch and up to 250% greater return on ad creative.

Prior to this round, Ad-Lib.io initially announced raising $6.2 million.