Admix raises $7 million in Series A funding led by Force Over Mass, with the participation from Speedinvest, Sure Valley Ventures and Nigel Morris.

Admix, a London, UK-based SAAS developer for in game programmatic advertising, announced completing funding to the company totalling $7 million.

The money was provided by a range of investors led by UK-based Force Over Mass, with the participation from Speedinvest, Sure Valley Ventures and angel investor Nigel Morris.

Admix, founded in 2017 by Joe Bachle-Morris, Mohammed Alisrawi and Samuel Huber (CEO), develoepd a non-intrusive, no code programmatic monetisation platform for in-game advertising, aiming to become an ad supplier to games, esports, virtual reality and augmented reality. The company offers an SDK for the Unity and Unreal game engines, allowing them to drag and drop into their games ad formats like billboards, posters and 3D spaces, and is working with more than 200 developers, running campaigns from more than 500 advertisers each month, including National Geographic, Uber and State Farm.

Prior to this round, Admix raised $2.1M>