Attractive.ai announced closing in a $1 million round from Superhero Capital and angel investors from Finland and Japan.

Denmark Finland Investments 10 June 2020
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Attractive.ai, a Helsinki, Finland-based startup providing a software service for improving UX and usability digital design, announced that it secured a capital round of $1 million.

The funding round was led by the FInnish investor Superhero Capital and included financial contribution from investors Tue Lumbye (founder of BetXpert), Jaakko Salminen, Tatsuro Shimada and Keisuke Honda, one of Japan’s top football players.

Attractive.ai, founded in 2019 and led by CEO Kristoffer Lawson, developed a virtual assistant called Poe, which is used to improve the user experience of the web. Poe simulates human interaction and analyses the online experience of websites, e-commerce shops, SaaS products and anything else that can be accessed by a web browser. The analysis includes screenshots of problem areas and suggestions of ways to improve the UX. The bot also sends alerts about performance lags and broken user paths.