Beekman Associates in a £17 million management buyout backed by LDC.

Beekman Associates, a London, UK and New York, USA-based developer of a data-driven marketing procurement platform named RightSpend, announced getting into an management buyout investment agreement for securing £17 million ($22M) in the company.

The money was provided by LDC.

Beekman, founded in 2001 and led by CEO Iain Seers, developed the software platform RightSpend which supports global brands in the assessment of their marketing activity in real time, to help save and optimise marketing spend and manage agency relationships more effectively. The company is headquartered in London and with a second office in New York, serving an extensive blue-chip client base which includes many of the world’s largest brands, each leveraging an extensive pricing database covering 75 different international markets, and 10 marketing specialisms including creative, digital, design, PR, production and events.