CrossEngage merges with GPredictive, raises €6.5 million more from Project A Ventures, Vorwerk Ventures, Earlybird, Target Partners, IBB Ventures

CrossEngage, a Berlin, Germany-based operator of a Customer Data and Engagement Platform, announced getting into an merger agreement with GPredictive, provider of a customer prediction platform based in Hamburg.

The deal is backed by a capital raise of €6.5 million ($7.6M) provided by existing investors Project A Ventures, Vorwerk Ventures, Earlybird, Target Partners, IBB Ventures and angel investors Benjamin Schroeter and Teja Töpfer.

The founding teams of both companies will remain invovoled in the oeprations, led by Dr. Björn Goerke and Manuel Hinz as Co-CEOs. The employees of both teams will work together under the CrossEngage brand at the Berlin and Hamburg locations.

CrossEngage, founded in 2015, developed a customer data platforms (CDP) helping companies to aggregate their customer data silos and centrally consolidate all customer-related data in a 360° customer view.

Paying customers include DB Fernverkehr, HelloFresh, Scout24 Switzerland, Twago, Mycs, Manufactum, Depot.

GPredictive, founded in 2010, developed a Customer Prediction platform enabling the easy, fast and accurate creation of targeted customer behavior forecasts. This allows companies to make optimal marketing budget decisions while at the same time identifying prioritized customer segments and providing them with optimal communication. Current customers are mail order companies such as Versandhaus Walz, Peek & Cloppenburg, Seidensticker, Atelier Goldner Schnitt, Channel21, Blue Tomato, Westfalia Werkzeugcompany, 123.tv as well as manufacturers, insurance companies, banks and energy suppliers.