DESelect raised a $5.5 million seed round led by Adjacent.

DESelect, an Antwerp, Belgium-based software company developing a tool on top of Salesforce, announced completing a $5.5 million seed funding round.

The money was raised from investors led by Adjacent, a New York-based investment fund, joined by Federico Larsen, the Co-Founder of Copado and by Showpad founders Pieterjan Bouten and Louis Jonckheere.

Nico Wittenborn, the founder of Adjacent, will join the board of directors, together with the DESelect founders, CEO Anthony Lamot and CTO Jonathan van Driessen, and the pre-existing board of advisors, already including founders from companies like Collibra, Showpad, and 4C.

Proceeds will be used as the company eyes expansion in the United States.

DESelect, founded in 2019 by Anthony Lamot and Jonathan van Driessen, developed DESelect Segment, a software tool that helps marketers segment their data in Salesforce Marketing Cloud (SFMC) seamlessly and autonomously with its user-friendly features, which are fully integrated with SFMC. The company says it produces an ARR of €1 million, and a customer base including heavyweight names such as Volvo Cars Europe, HelloFresh and T-Mobile.