Finematter secured €1.7 million from Heartcore Capital

Finematter, a Copenhagen, Denmark-based startup aiming to build an online jewellery store, completed a capital investment round totalling €1.7 million ($2M).

The money was provided by the Danish early stage VC Heartcore and angel investor Henrik Holmark.

Jimmy Nielsen will also join the board of the directors representing Heartcore. At the same time, the company announced hiring Danish stylist and influencer Pernille Teisbæk as a creative advisor.

Finematter, founded in 2020 by CEO Caroline Chalmer and Mie Ejdrup, is working for the development of an e-commerce platform intended to connect independent fine jewellery designers to customers via its e-commerce platform.