Huub was acquired by Maersk

Huub, a Porto, Portugal-based SAAS developer of logistics solutions for the fashion industry, announced that it was acquired by the Danish group A.P. Moller, via its corporate venture arm Maersk.

Financial details were not disclosed. Maersk has previously invested €3M in Huub in 2019 and 2018. With this acquisition by Maersk, Maersk Growth as well as the rest of the investors are exiting the company.

This is Maersk´s third acquisition this year within E-commerce Logistics and it comes through venture activities with Maersk Growth.

Huub, founded in 2015 by Luís Roque, Pedro Santos, Tiago Craveiro and Tiago Paiva, developed a fully digital, end-to-end, and omnichannel experience of the supply chain with a particular focus on the fashion industry. The platform manages all fundamentals of a logistics operation, such as inventory, fulfillment and delivery. At the same time, it connects with the other business parties like warehouses, carriers, online stores, and ERP systems in a plug & play solution. Thus, HUUB becomes the orchestrator of all the relevant stakeholders of a supply chain, promoting an ecosystem where suppliers meet brands and brands meet clients in a single source of truth.