Lassie raised a €2 million seed round led by Inventure with participation from Passion Capital.

Lassie, a Stockholm, Sweden-based provider of digital insurance services for pet owners, announced that it raised a €2 million ($2.3M) seed round.

The money was raised from investors led by Finland-based Inventure and joined by the British VC from Passion Capital.

Lassie was founded in 2020 by CEO Hedda Båverud Olsson, Sophie Wilkinson and Johan Jönsson and sells insurance for pets with a focus on preventative healthcare. That means the company provides discounts for customers who engage with Lassie’s content in order to have them educated about potential pet health hazards.

Lassie previously was funded by angel investors from Sweden, which backed the company in the summer of 2021 and in 2020. The company is part of the list of promising insurtech startups from the Nordics.