Lundalogik acquires Gothenburg-based NetOptions for their software suite for digital marketing, BizWizard.

Lundalogik, a Lund, Sweden-based company provider of CRM solutions announced that it purchased the Gothenburg-based NetOptions and their software suite for digital marketing, BizWizard. The financial details of the transaction remain undisclosed.

This is the second acquisition for Lundalogik in 2017, after having bought the software company RemoteX Technologies at the beginning of the year.

The NetOptions acquisition will enable Lundalogik to get a streamlined comprehensive solutions considering EU’s new data protection regulation, GDPR (General Data Protection Regulation). The law will come into effect as of May 2018 with stricter requirements regarding companies’ management of personal information. These requirements create great opportunities for Lundalogik, as many companies will depend on having the ability to have an overview of all personal information in one system.

With this acquisition, Lundalogik create an entirely new department for e-marketing in Gothenburg and double the number of developers immediately with new recruitments. NetOptions will be integrated into the business and the products will become modules in the CRM and sales tools Lime CRM and Lime Go. BizWizard will still be available as a separate product for existing customers.

NetOptions was founded in 2003 by current Chairman of the Board Ola Gravenfors and Managing Director Daniel Strömer.

In 2016 Lundalogik had a turnover of almost SEK 170M ($21M) while Netoption had sales of SEK 9.8M ($1.2M) with SEK 1.2M profit.