Neurons in a DKK 45 million equity deal backed by Fairpoint Capital.

Neurons, a Copenhagen (Holbæk), Denmark-based consumer neuroscience company, secured a new equity financing round closed at DKK 45M ($6.2M).

The money was raised from investors including the Sweden-based SAAS VC Fairpoint Capital, joined by Vækstfonden and Finance Zealand.

Neurons, founded in 2013 by CEO Thomas Zoëga Ramsøy together with his wife and son Majken and Mike, is building a business based on tech solutions used for predicting consumer behavior using brain research.

The tools involve a brain scanning device and eye-tracking goggles which use AI-based software tools for understanding unconscious and conscious responses of consumers. Business cases include neuromarketing, UXD or in-store environment and consumer journeys, and customers include IKEA, Estée Lauder, Facebook and Visa.

Prior to this round, Neurons raised $2.4 million from investors including Vækstfonden and Finance Zealand.