Planday has raised $41M in Series C investment round led by SEB Private Equity.

Denmark Sweden Investments 28 August 2018
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Planday, a Copenhagen, Denmark-based company providing digital workforce management solutions, secured €35M ($41M) in series C investment.

The funding round was supported by existing investors, led by SEB Private Equity and including Idinvest and Creandum.

The money will be used to further develop the company's cloud-based software  products and to expand into new markets across Europe and North America, including the establishment of a U.K.-based technology development hub supporting the sales and customer support from London.

Planday, founded in 2005 and led by CEO Christian Brøndum, developed a SAAS product that makes it easier for managers and hourly workers to communicate, collaborate, and get work done.

Prior to this, Planday secured strategic funding from the German retailer Metro in 2017, as well as roughly $18M from professional investors in 2016 and 2014.