Pricerunner was acquired by Klarna in a $1 billion deal.

Pricerunner, a Stockholm, Sweden-based digital company running a retail price comparions platform, announced that it was acquired by Klarna, also Stockholm-based financial provider.

According to official releases, one of company's owners, Creades sells its entire 12% equity stake for SEK 1.059 billion ($123.5M), meaning a total company valuation for Pricerunner of roughly SEK 8.8 billion ($1 billion).

Klarna's deal rationale is incorporating PriceRunner's product reviews, product discovery and price comparisons into the Klarna app to enhance the shopping, payments and banking experience for consumers globally.

Klarna, founded in 2005 by CEO Sebastian Siemiatkowski, is one of local startups that started as a BNPL provider out of Sweden. The company was last valued at $45.6 billion in 2021 when it raised $639 million and is building the foundation that down the road puts it in the position to challenge Amazon while becoming a fully-fledged financial service provider.

Pricerunner was founded in 1999 by Magnus Wiberg, Kristofer Arwin and Martin Alexanderson, who re-acquired the company in 2020 in a secondary deal for 35% of the equity, done by eEquity with existing owner, Nordstjernan. Magnus Wiberg, one of the Pricerunner's founders, is also founder of eEquity.

In 2021 the company raised $42.8 million from the local investment company from Sweden, Creades. Other shareholders in the company include Karl-Johan Persson (via Philian Invest, the largest shareholder with 31% of the equity) and Nicklas Storåkers (Pricerunner's CEO, controlling 23%)

In the fiscal year ending on Sep 30, 2021, Pricerunner had revenues amounting to SEK 460 million ($53.7M) and an adjusted EBITDA margin of 52%.