Priveq sells its stake in Visual Art to the media owner Ocean Outdoor Limited

Sweden M&A 16 September 2019
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Visual Art, a Stockholm, Sweden-based communication agency, announced that it was acquired by the digital out-of-home media owner Ocean Outdoor Limited.

The deal, which has the financial specifics undislosed, was made with the actual owner, Priveq Investment. Priveq had bought 40% of Visual Art in 2016.

The acquisition of Visual Art Media extends Ocean’s premium digital out-of-home (DOOH) presence in Northern Europe, adding Sweden, Denmark, Finland and Germany to the company’s DOOH portfolio in the UK and the Netherlands.

Visual Art, founded in 1997 and led by CEO Andreas Lind, is Sweden’s largest pure-play digital out-of-home operator with more than 260 locations across a mix of retail, rail and airport and leisure destinations across key cities including Stockholm, Gothenburg and Malmö.  It operates emerging businesses in Denmark and Finland and is a partner of Unibail-Radamco-Westfield in Germany. Visual Art Media has the exclusive contract for 15 shopping malls in key cities including Berlin and Munich.