Proximity Insight to raise £5.5 million from Gresham House Ventures.

Proximity Insight, a London, UK-based software developer of retail enterprise solutions on top of Salesforce, announced closing an equity deal at £5.5 million ($7.2 million).

The money was raised from the British investors Gresham House Ventures.

Proximity Insight, founded in 2015 by CEO Cathy McCabe, Kris Moyse, Matt Lacey and Steve Orell, developed an all-in-one engagement SAAS platform on top of the Salesforce platform that simplifies the way in which brands connect and transact with their customers. The tool - the PI app - is an end-to-end connected retail solution that is enabling all retailers to maximise personalisation, drive loyalty and sell more via a customer knowledge repository.  The PI app is natively built on top of the Salesforce platform, augmenting the benefit of Salesforce products, while also integrating smoothly with all other leading CRM and commerce software solutions.

Proximity Insight, works with a customer base of 20 brands across 25 countries in North America, Europe and Asia and spans the fashion, beauty, jewellery, electronics, and homeware sectors. Clients include Selfridges, John Lewis, David Jones, Rodd & Gunn, Orlebar Brown and Lafayette 148.