Steelseries was acquired by Axcel in a $300M deal.

Denmark Secondary 01 July 2019
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SteelSeries, a Copenhagen, Denmark-based company producing software and hardware for gamers, announced that it was acquired by the Danish private equity firm Axcel.

The transaction has the financial details undisclosed and, according to the Danish media, puts a DKK 2bn ($300M) valuation on the company. The founder, Jacob Wolff-Petersen, and management will re-invest alongside Axcel.

Axcel acquires SteelSeries from the American private equity company L Catterton, which in 2012 took an equity stake together with China-based private equity company ClearVue Partners.

SteelSeries, founded as Soft Trading by Jacob Wolff-Petersen in 2001, manufactures computer peripherals targeted towards serious gamers including headset, mice, mice pad, keyboard, and other gaming gears. SteelSeries has become the leading premium brand in the gaming category, offering the most advanced integrated software and hardware platform for professional and enthusiast gamers alike playing across all modalities.