Swedish online marketing company Apprl raises SEK 12M for further expansion of the platform.

APPRL, the Stockholm-based startup that connects style influencers and premium media with brands and retailers in the fashion & lifestyle segments, is growing 25% month over month and has just closed a $1.4M round of funding led by Spintop Ventures. The financing will be used for product development to enable high quality influencer marketing at scale for brands and retailers, as well as expansion into new markets.

All of the current angel investors are participating in the financing round, amongst them Jonas Meerits (ex CEO J.Lindeberg, chairman Happy Socks) who now becomes the Chairman of APPRL. Also, Mats Johansson, partner and digital media expert at Spintop Ventures, will join the founders on the board.

“Influencer marketing represents one of the most promising opportunities within the digital marketing landscape. A company that offers a scalable and long term defensible model by providing tangible value to influencers, their followers and brands will ride an interesting growth wave. Spintop is impressed with Martin and Gustav having already put APPRL on that crest, and I am looking forward to joining the board!”
– Mats Johansson, Partner at Spintop Ventures

Among the group of new investors are also people such as Magnus Sandberg (ex Tech Lead at Google), Patric Blixt (ex. VP Marketing Klarna, CMO Pricerunner and Rebtel), Ludvig Linge (ex. CEO & founder TAT), Jonas Sjögren (ex. CEO SBS Discovery Nordic), Johan Kleberg (CEO Adlibrisgruppen), Fredrik Tilander (Backstage Invest) and more.

“I invest in small but skilled tech teams. APPRL connects online media and e-commerce in an elegant, transparent and scalable way, with what I believe is perfect market timing.”
– Magnus Sandström, Investor and former Tech Lead at Google