Tapad was acquired by Experian for $280 million.
The deal was made with existing owner, Telenor, for acquiring 100% of Tapad for a cash consideration of around $280 million. The company will be included within Experian’s North America Data segment.
Tapad, founded in 2010 by Are Traasdahl and Dag Liodden, provides cross-device data, digital linking and distribution capabilities, which helps connect brands to consumers, primarily in the United States. Revenue for the 12 months to 31 December 2020 is forecast to be $55 million.
Telenor acquired 95% of Tapad's equity in 2016 for $360 million “on a debt and cash-free basis”