Tractive in a $35 million Series A, led by Guidepost Growth Equity.

Austria United States 25 May 2021

Tractive, a Vienna, Austria-based business built around a GPS-based tracking device designed to locate pets, announced completing a $35 million series A funding round.

The money was raised from investors led by the US-based Guidepost Growth Equity and will be used for expansion in the United States.

Attila Balogh, entrepreneur and former Chairman and CEO of Partner in Pet Food, also contributed to the round.

In conjunction with the funding, Guidepost General Partner, Chris Cavanagh, and consumer subscription model expert and former Ancestry and executive, Andrew Wait, will join Tractive’s board of directors.

Tractive, founded in 2012 and led by CEO Michael Hurnaus, specializes in the development of pet tech, wearables and apps including its flagship GPS trackers and the Tractive GPS app.

The company offers its GPS live tracking, virtual fence setting and alerts, along with activity and fitness tracking to about 400k susbcribers across 175 countries.

The device also leverages a dog’s or cat’s collected activity, sleep and motion data to inform pet owners of any potential health issues or concerns. Additionally, the company has established roaming capabilities on more than 600 mobile operator networks and multiple carriers in the United States.

Total investments received (USD): 37.67M