TVM raises expansion capital in a round including Butterfly Ventures.

TVM, a Stockholm, Sweden-based digital marketing technology provider for the hospitality industry, announced it secured its first outside pre-seed funding from both existing and new investors.

Backers include Butterfly Ventures alongside several individual global entrepreneurs and investors.

The new funding will provide TVM with expansion capital to grow its installation base beyond its current 30+ hospitality ventures in Sweden and Turkey.

TVM, founded in 2016 by CEO Michael Demir, developed a platform that provides directed POS marketing through its in-venue display systems, incorporating both hardware and software solutions into its systems. The platform increases sales and brand awareness for the venues and for the brands they carry.