Upsales secured $5.2M in a pre-IPO investment round

Sweden Investments 13 December 2018
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Upsales, a Stockholm, Sweden-based SAAs company selling CRM and marketing automation solutions, announcd securing SEK 47M ($5.2M) in capital investment.

Investors in the placement include Swedbank Robur together with a number of family offices and private investors.

The company is planning an IPO on Nasdaq First North in the first half of 2019.

Upsales, led by CEO Daniel Wikberg, developed a technology platform for CRM and Marketing Automation. The company has 550 B2B-customers, with 90% of the revenue being recurrent.