Videoly raised €6M funding in Series A round led by Alfvén & Didrikson.

Videoly, a Helsinki, Finland-based company operating a product video platform for online retailers and brands, announced raising a series A equity financing round closed at €6M ($6.8M).

The money was raised from investors led by Sweden-based Alfvén & Didrikson, joined by existing shareholders Vendep Capital, Reaktor, and Kim Väisänen.

The proceeds will be used to accelerate growth in Europe and North America as the company is planning to double its team size in the Helsinki and Toronto areas.

Videoly, founded in 2014 and led by CEO Nora Huovila, developed a digital platform for companies looking to find product videos and automatically links these to related product pages to customers ’online stores.  Customers include over 400 online retailers and brands globally, including Stadium, Bauhaus, and Gigantti.

Videoly previously raised €1 million in 2020.