German COYO and Finnish Smarp announced they would merge both SaaS companies.

Smarp, a Helsinki, Finland-based company providing a software platform for businessese interested to connecting employees with professional content, announced its intentions of merging operations with Coyo, a Hamburg, Germany-based provider of a social intranet and employee engagement SAAS.

Financial details were not disclosed.

The transaction has been supported by Marlin Equity Partners, which acquired Coyo in 2020. At the same time, the management and founders of Smarp and Coyo as well as Smarp's largest investor, Nauta Capital from London, will be investing in the new firm.

Smarp, founded in 2011 by CEO Roope Heinilä, is a mobile-first employee communications platform, a SAAS provider of a personalized internal content hub to improve employee communications and professional content sharing. The platform automatically delivers relevant, personalized content to every employee through whichever platform, medium or channel they prefer.

Coyo, led by CEO Jan Marius Marquardt, built an Employee Communications Platform that strengthens collaboration, motivation and culture in organizations. Customers include Ritter Sport, Deutsche Bahn, Asklepios and E.ON