Goava adds $4.5 million in strategic investment from Enento Group.

Goava, a Stockholm, Sweden-based company building a SAAS for sales people, announced getting into an investment agreement with Enento Group, a Helsinki-based knowledge company.

The deal was made for SEK 38.4M ($4.5M) for 38,3 % (35,1 % fully diluted), making Enento the largest shareholder in Goava Sales Intelligence AB.

Within the agreement, Enento has a subsequent preference share subscription provided that the company fulfills certain preconditions laid out in the business plan, as well as acquires a purchase option to acquire all outstanding shares in the company after a mutually agreed business plan period ending in year 2024.

Goava, founded in 2016 by CEO Jonas Ehne, Henrik Stridsberg, Carl Hall and Johan Rogebrant, built a SAAS product called Insight Tool, aimed to help sales people to identify and qualify leads. The company employs 14 persons as well as contracts 15 external software developers, servicing more than 140 customers mainly in the Swedish market.

Goava previously raised about $1.5 million, in 2017 and 2019, from investors including Ben Holmes, Johan Blomquist from Altor, Johannes Lien, partner at Summa Equity, and Equityboost.