Spectrm raises $3 million from Runa Capital

Spectrm, a Berlin, Germany-based SAAS developer of a marketing platform that helps businesses turn customer conversations on messaging apps into insights and revenue, raised €2.7 million ($3M) in Series A funding.

The money was raised from the venture capital fund Runa Capital. 

Spectrm, founded in 2016 and led by CEO Max Koziolek, developed a software solution that automates personalised one-to-one conversations to engage and convert customers.

Business cases include helping marketers guide the customers from websites, ads, and messenger apps like Facebook Messenger to final purchases. It streamlines a usually disconnected, multi-touchpoint marketing funnel into a fun and interactive conversation. The result is a personalised, instant and effortless buying journey that generates declared data on customer preferences. Spectrm also helps marketers leverage the data collection to build meaningful segments, optimise their funnel and build stronger customer relationships.